ModeShift

THE PROBLEM

Design and prototype mobile ticket enhancements that would help the general population avoid major incidents.

Goal: Study user needs and propose feature design and marketing enhancements to a mobile ticket that would better meet the needs of target users.

How can we provide timely congestion information and routing recommendations to all road users to better inform their transportation choices when major incidents occur?

How can mobile ticketing support roadway users (including drivers) who may need to shift transportation modes during unanticipated major congestion scenarios?

THE SOLUTION

Create a mobile ticketing prototype that can help the general public navigate or avoid major incidents and related congestion. Supports the ongoing development of a Traffic Incident Management - Congestion Management "Virtual Command Center"

It will focus on

How user groups can better access or take advantage of current ticketing apps through marketing, partnerships, incentives, etc?
Recommend design guidelines Metro should consider requiring for future mobile ticketing apps.